A couple of months ago I started following a strict eating plan in order to shed some extra kilos. This plan, however, requires me to keep track of my daily calorie intake and output as to stay under a specific amount of net calories per day. This is all fine and dandy as the app that I am using can scan barcodes which makes the process of keeping track quite easy. But it wasn’t long before I found myself with quite the predicament- I can’t accurately count the calories in my glass of wine. And being the wine lover that I am, this is a serious problem. Yes, they do have generic examples of how many calories there would be in a glass of dry red wine (it can be anywhere between 110 and 200 calories), but being the scientist that I am, a guesstimate is not quite going to cut it. And why on earth in this day and age do wine and other alcoholic beverage labels not have nutritional information on them yet? It seems that everything else has them. An investigation is required!
So it turns out that in Europe and specifically in the UK, they are making some progress to include nutritional information such as calories on wine labels. Popular supermarkets in Britain are already including this information on their own bottled wines. Although the inclusion of nutrient information is not enforced by the European Union yet, it seems they want to encourage wineries and producers to come up with their own solution to the problem before penning down a new policy.
This is all very good news for a calorie counter such as myself, but I still can’t help to wonder why the wine industry is so hesitant to make this information available to the public. Do we not deserve to know what we are putting into our bodies? I don’t think this is the primary concern of the industry. I can only speculate, but the inclusion of nutritional information might seem like a counter intuitive action because it might lead to a decrease in wine sales. The thought is probably that consumers will drink less wine if they are aware of how many calories it contains. In the industry’s defence, I would say that is a fair assumption to make and there will be people that will think twice before finishing a bottle on their own after they have had a look at what is in it. But isn’t that also an issue that is important to the industry? Promoting responsible drinking? Perhaps it is a good thing if that label stops someone that still has to drive home after the party from opening a second bottle.
Whatever the case may be, I personally look forward to the day when nutritional information is going to be included on wine labels, because let’s be honest it is inevitable. Until then, I will keep enjoying my glass(es) of wine- in moderation, of course- as it is still a better option calorie-wise than most other alcoholic beverages like beer, ciders and your favourite (I truly hope not) brandy & coke.