I have been wanting to write this blog article for a couple of months now, but truth be told, I have been putting it off because I was scared. Scared that I was going to sound pretentious and obnoxious and scared that I was going to upset some people by voicing my opinion. I have recently overcome my fear since I figured the world will probably still be so upset with Donald Trump’s obnoxious opinions, mine probably won’t even show up on the radar. Be that as it may, let me just reiterate that this article is written as the opinion of one wine consumer (and previous wine tasting room employee) that wants to offer some friendly advice to tasting room staff across the nation (well, mostly the Western Cape, to be fair). So here goes…
I have attended quite a number of wine tastings in the few short years that I have found myself in this industry. They have been in tasting rooms across most of the wine growing regions in the country. I have had unbelievable experiences that I will never forget in a lifetime. Stories that I will one day tell my grandchildren (when they are old enough, of course). I have attended tastings that were presented with so much energy and enthusiasm that I bought a bottle of wine even though I couldn’t actually taste the wine – seeing as I had a terrible cold – thank goodness it turned out to be a great bottle. I have also attended tastings that were just so simple and elegantly presented that I ended up buying a R400 bottle of wine- and for a student that is quite an expensive bottle of vino that is now lying in the cupboard waiting to age for another two years.
Yes, I have experienced many above average wine tastings, but what puzzles me is the shocking amount of poor wine tasting experiences I have had. I have attended tastings that left me with more questions than answers. I have attended a tasting where it seemed like the guy who served us would have preferred presenting us with a tasting of protein shakes, which, frankly I would not have minded, if it would have sparked at least some interest from him. I have been in tasting rooms where the staff completely forgot that we were there and on another occasion staff couldn’t have cared less that we were there. So it’s safe to say that along the way I have had my fair share of bad tastes left in the mouth by tasting room personnel. But I thought that I would put my experiences to good use and hopefully help SOME wine tasting attendees avoid the disappointments that I had to face.
Now, I know I am generally a tough critic but with wine tastings there are just a few simple things that I require from the person that is presenting wine to me. First and foremost, this person has to assume that I know absolutely nothing about the wine that they are presenting to me. Don’t assume that I have heard of it before or that I know what “Blanc de Blanc” means. You, as tasting room assistant, need to tell me everything I need to know about the wine so I can tell my friend about it if I like it so she or he can buy it too. Then, just some basic wine knowledge will count in your favour (and mine). Know which type of oak is more likely to develop which flavours in red wines and know which cultivars are found in a Bordeaux-blend. Most of these things are fairly easy to find on the internet so if it gets quiet in the tasting room after lunch time, read up a little bit, empower yourself. Lastly, show some enthusiasm and interest in the product that you are presenting and ultimately trying to sell. I can very easily notice when someone has just memorised the winemaker’s tasting notes and are reciting them to me like it’s supposed to be a lyrical poem, but that’s not what I want to hear. I can download the winemaker’s notes from the internet if I want his or her opinion on the wine. I want to hear what YOU think of the wine. YOU as a fellow wine consumer and now member of this incredible industry. We need more people showing initiative and less parrot learning.
At the end of the day, it all boils down to the people that are in managerial positions. As a manager, you have to make sure that you employ staff that are passionate about wine and that want to build a career in this industry. But also, as an industry we have a responsibility to educate tasting room staff from all walks of life so that if that passion isn’t there right from the start, it can be developed over time through wine education and practical exposure. As one of the top wine producing countries in the world, we definitely need to up our game in terms of tasting room contact and it needs to start at the cellar door.